SERP Scout

← Kenosha, WI

Plumber

kenosha plumber

SERP difficulty

1485%

EMD verdict

~90 days

Demand (estimated)

647/mo modelled (pop × prior, not Google Ads)

Rent (modelled)

$3,882/mo

Winnable, but not inside a month on this model.

Scoring components

Scored on 85% of total signal weight. Unmeasured components are omitted and the weights renormalised — never counted as zero. Zero referring domains is the strongest “beatable” signal there is, so rendering a missing measurement as 0 would turn every unknown domain into a jackpot.

Authority wall

weight 0.40

0.132

CTR-weighted link strength of the defenders. Platform domains contribute a fixed low constant (0.12) rather than their real profile — a Yelp page is not defending this query.

ⓘ 1 of 10 results had no link measurement and were omitted, not counted as zero. Covers 98% of the page's click weight.

Slot defence

weight 0.30

0.176

What KIND of result holds each slot. The component no commercial difficulty metric models, and the one that decides a local build.

Intent lock

weight 0.15

0.100

Has anyone built a city+niche-dedicated asset here, and how highly does it rank?

Link quality

weight 0.15

not measured

Dofollow ratio and spam score of the top-5 non-platform defenders, scaled by how much link mass they actually have.

ⓘ No dofollow ratio or spam score measured for any top-5 non-platform result.

Why this verdict

Median non-platform referring main domains is 29 (need <= 10).

gate_median_refdomains · median non-platform refdomains <= 10

kenoshaplumbing.com is already registered.

gate_domain_available · domain CONFIRMED available

The 30-day gates

All must pass. Note the deliberate asymmetry: elsewhere an unmeasured signal is dropped leniently, but here missing evidence fails the gate. This is the only band that says “go buy this domain”, so it has to be earned by evidence rather than granted by the absence of contrary evidence.

✓>= 3 platform-held slots

8 of 10 slots are held by platforms/directories (need >= 3).

✗median non-platform refdomains <= 10

Median non-platform referring main domains is 29 (need <= 10).

✓<= 1 exact-match homepage in top 5

0 exact-match homepages in the top 5 (allow <= 1).

✓difficulty <= 30

Difficulty is 14 (need <= 30).

✓estimated volume >= 50

Estimated 647 monthly searches (need >= 50). Estimated from population, not measured.

✗domain CONFIRMED available

kenoshaplumbing.com is already registered.

✓link data actually measured

Referring-domain data was measured for at least one real defender.

Exact-match domain

Domain: kenoshaplumbing.com
Availability: taken via rdap
Detail: Registry returned a registration record.
Local pack: present · 3 entries

The actual results

This is what makes the score auditable instead of a black box. Platform rows show 0.12 as their contributed authority regardless of their real link profile — see the note below the table.

#	Domain	Class	Page type	Ref. main domains	DA rank	Dofollow	Spam	Dedication
1	mapquest.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	847	82%	26	0.10
2	angi.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	957	82%	5	0.10
3	yelp.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	21	0.10
4	expertise.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	14	0.10
5	facebook.com The 10 Best Plumber in Kenosha, WI	platform_social	listicle	n/a	976	82%	7	0.10
6	homeadvisor.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	795	82%	10	0.10
7	thumbtack.com The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	777	82%	21	0.10
8	bbb.org The 10 Best Plumber in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	19	0.10
9	reliableco.com Reliableco - Serving Kenosha and Surrounding Areas	local_business	homepage	29	236	51%	27	0.35
10	cornerstoneco.com Cornerstoneco - Serving Kenosha and Surrounding Areas	local_business	homepage	—	—	—	—	0.35

Why platforms show n/a: Yelp has roughly 4 million referring domains. Fed through the same curve as a local plumber it scores ~1.0 and single-handedly walls off the page — so every directory-stuffed SERP, which is to say every genuinely winnable market, would read as unwinnable. A directory page ranks on generic domain power applied to a template; nobody there is defending this query. It contributes a fixed 0.12 instead. Rows showing — were not measured and were omitted from the score, not counted as zero.