Workspace/SERP Scout
Live spendSettings
⚠ FIXTURE DATA — this SERP is synthetic. It does not exist.

Kenosha, WI

Chimney Sweep

kenosha chimney sweep

SERP difficulty
32100%
EMD verdict
not winnable
Demand (estimated)
90/mo modelled (pop × prior, not Google Ads)
Rent (modelled)
$450/mo

A hard blocker fired, or difficulty is above every winnable ceiling.

Scoring components

Scored on 100% of total signal weight. Unmeasured components are omitted and the weights renormalised — never counted as zero. Zero referring domains is the strongest “beatable” signal there is, so rendering a missing measurement as 0 would turn every unknown domain into a jackpot.

Authority wall
weight 0.40
0.232
CTR-weighted link strength of the defenders. Platform domains contribute a fixed low constant (0.12) rather than their real profile — a Yelp page is not defending this query.
1 of 10 results had no link measurement and were omitted, not counted as zero. Covers 65% of the page's click weight.
Slot defence
weight 0.30
0.471
What KIND of result holds each slot. The component no commercial difficulty metric models, and the one that decides a local build.
Intent lock
weight 0.15
0.350
Has anyone built a city+niche-dedicated asset here, and how highly does it rank?
Link quality
weight 0.15
0.189
Dofollow ratio and spam score of the top-5 non-platform defenders, scaled by how much link mass they actually have.

Why this verdict

kenoshachimney.com already ranks on this SERP -- somebody has built this exact site.
emd_already_ranks · target EMD present in results

The 30-day gates

All must pass. Note the deliberate asymmetry: elsewhere an unmeasured signal is dropped leniently, but here missing evidence fails the gate. This is the only band that says “go buy this domain”, so it has to be earned by evidence rather than granted by the absence of contrary evidence.

>= 3 platform-held slots
5 of 10 slots are held by platforms/directories (need >= 3).
median non-platform refdomains <= 10
Median non-platform referring main domains is 30 (need <= 10).
<= 1 exact-match homepage in top 5
0 exact-match homepages in the top 5 (allow <= 1).
difficulty <= 30
Difficulty is 32 (need <= 30).
estimated volume >= 50
Estimated 90 monthly searches (need >= 50). Estimated from population, not measured.
domain CONFIRMED available
kenoshachimney.com is confirmed available.
link data actually measured
Referring-domain data was measured for at least one real defender.

Exact-match domain

Domain
kenoshachimney.com
Availability
available via rdap
Detail
Registry has no record of this domain.
Local pack
present · 3 entries

The actual results

This is what makes the score auditable instead of a black box. Platform rows show 0.12 as their contributed authority regardless of their real link profile — see the note below the table.

#DomainClassPage typeRef. main domainsDA rankDofollowSpamDedication
1cornerstoneco.com
Cornerstoneco - Serving Kenosha and Surrounding Areas
local_businesshomepage0.35
2reliableandsons.com
Reliableandsons - Serving Kenosha and Surrounding Areas
local_businesshomepage512567%220.35
3expertise.com
The 10 Best Chimney Sweep in Kenosha, WI
platform_directorylisticlen/a100082%140.10
4yellowpages.com
The 10 Best Chimney Sweep in Kenosha, WI
platform_directorylisticlen/a87682%130.10
5yelp.com
The 10 Best Chimney Sweep in Kenosha, WI
platform_directorylisticlen/a100082%210.10
6apexandsons.com
Apexandsons - Serving Kenosha and Surrounding Areas
local_businesshomepage39667%230.35
7kenoshachimney.comexact match
Kenosha Chimney Sweep | Free Estimates
local_businesshomepage5528058%170.95
8bbb.org
The 10 Best Chimney Sweep in Kenosha, WI
platform_directorylisticlen/a100082%190.10
9kenoshachimney.comexact match
Kenosha Chimney Sweep | Free Estimates
local_businesshomepage5528058%170.95
10mapquest.com
The 10 Best Chimney Sweep in Kenosha, WI
platform_directorylisticlen/a84782%260.10

Why platforms show n/a: Yelp has roughly 4 million referring domains. Fed through the same curve as a local plumber it scores ~1.0 and single-handedly walls off the page — so every directory-stuffed SERP, which is to say every genuinely winnable market, would read as unwinnable. A directory page ranks on generic domain power applied to a template; nobody there is defending this query. It contributes a fixed 0.12 instead. Rows showing were not measured and were omitted from the score, not counted as zero.