SERP Scout

← Kenosha, WI

Locksmith

kenosha locksmith

SERP difficulty

50100%

EMD verdict

not winnable

Demand (estimated)

239/mo modelled (pop × prior, not Google Ads)

Rent (modelled)

$956/mo

A hard blocker fired, or difficulty is above every winnable ceiling.

Scoring components

Scored on 100% of total signal weight. Unmeasured components are omitted and the weights renormalised — never counted as zero. Zero referring domains is the strongest “beatable” signal there is, so rendering a missing measurement as 0 would turn every unknown domain into a jackpot.

Authority wall

weight 0.40

0.242

CTR-weighted link strength of the defenders. Platform domains contribute a fixed low constant (0.12) rather than their real profile — a Yelp page is not defending this query.

ⓘ 1 of 10 results had no link measurement and were omitted, not counted as zero. Covers 65% of the page's click weight.

Slot defence

weight 0.30

0.759

What KIND of result holds each slot. The component no commercial difficulty metric models, and the one that decides a local build.

Intent lock

weight 0.15

0.950

Has anyone built a city+niche-dedicated asset here, and how highly does it rank?

Link quality

weight 0.15

0.191

Dofollow ratio and spam score of the top-5 non-platform defenders, scaled by how much link mass they actually have.

Why this verdict

4 of the top 5 are committed local operators. This market is already contested by people who will notice you.

committed_operators_top5 · >= 4 top-5 local businesses with dedication >= 0.7

kenoshalocksmith.com already ranks on this SERP -- somebody has built this exact site.

emd_already_ranks · target EMD present in results

The 30-day gates

All must pass. Note the deliberate asymmetry: elsewhere an unmeasured signal is dropped leniently, but here missing evidence fails the gate. This is the only band that says “go buy this domain”, so it has to be earned by evidence rather than granted by the absence of contrary evidence.

✓>= 3 platform-held slots

6 of 10 slots are held by platforms/directories (need >= 3).

✓median non-platform refdomains <= 10

Median non-platform referring main domains is 6 (need <= 10).

✗<= 1 exact-match homepage in top 5

4 exact-match homepages in the top 5 (allow <= 1).

✗difficulty <= 30

Difficulty is 50 (need <= 30).

✓estimated volume >= 50

Estimated 239 monthly searches (need >= 50). Estimated from population, not measured.

✗domain CONFIRMED available

kenoshalocksmith.com is already registered.

✓link data actually measured

Referring-domain data was measured for at least one real defender.

Exact-match domain

Domain: kenoshalocksmith.com
Availability: taken via rdap
Detail: Registry returned a registration record.
Local pack: present · 3 entries

The actual results

This is what makes the score auditable instead of a black box. Platform rows show 0.12 as their contributed authority regardless of their real link profile — see the note below the table.

#	Domain	Class	Page type	Ref. main domains	DA rank	Dofollow	Spam	Dedication
1	locksmithkenosha.comexact match Kenosha Locksmith \| Free Estimates	local_business	homepage	—	—	—	—	0.95
2	kenoshalocksmith.comexact match Kenosha Locksmith \| Free Estimates	local_business	homepage	6	135	57%	18	0.95
3	kenoshalocksmith.comexact match Kenosha Locksmith \| Free Estimates	local_business	homepage	6	135	57%	18	0.95
4	kenoshalocksmith.comexact match Kenosha Locksmith \| Free Estimates	local_business	homepage	6	135	57%	18	0.95
5	thumbtack.com The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	777	82%	21	0.10
6	expertise.com The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	14	0.10
7	yelp.com The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	21	0.10
8	bbb.org The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	1000	82%	19	0.10
9	homeadvisor.com The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	795	82%	10	0.10
10	mapquest.com The 10 Best Locksmith in Kenosha, WI	platform_directory	listicle	n/a	847	82%	26	0.10

Why platforms show n/a: Yelp has roughly 4 million referring domains. Fed through the same curve as a local plumber it scores ~1.0 and single-handedly walls off the page — so every directory-stuffed SERP, which is to say every genuinely winnable market, would read as unwinnable. A directory page ranks on generic domain power applied to a template; nobody there is defending this query. It contributes a fixed 0.12 instead. Rows showing — were not measured and were omitted from the score, not counted as zero.